Welcome,
A CRM of a company is solely responsible for handling the interactions that the firm has with its clients/customers. Using data analysis about the clients' past relations with the firm and tries to cut short the differences between the two, in the long run driving sales growth. Customer relationship management deals with integration and automation of sales, customer support and marketing. The practical aspect of Customer relation management is comprised of marketing automation, sales force automation and service automation. Customer Relationship Management is the branch of study which teaches those tools and skills which are required to create and enhance the relationships of a company with its individual clients.
To become a customer relationship manager, you must have excellent understanding of the customer requirements.
The eligibility criteria for pursuing a master’s degree is that the candidate must hold a bachelor's degree with minimum 50% score.
In India, career opportunities for CRM professionals exist mainly in banking, e-commerce sectors, internet services and Companies operating in utility sectors. Also chain operations appoint CRM professionals. The CRM personnel can work as Customer Relationship Manager, Manager-Client Servicing, Relationship Manager, CRM Specialist, Product Manager etc.
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